See exactly what discounts cost
Discounts feel free but cost margin. NetNet ranks every code by profit per order and compares it directly to what you'd earn at full price.
Available on all plans
Discounts cost margin more than you think
A $15 discount on a $30 order might net you $2 profit after shipping and fees. Without per-code ranking, you lose sight of which codes drive real customers versus bargain hunters.
Discount analytics rank every code by profit per order, side-by-side with your baseline. That's enough to decide which codes merit expansion and which need redesign.
| Code | Used | Profit | P/Order | vs Base |
|---|---|---|---|---|
| PREPAID | 45 | $2,520 | $56 | +47% |
| WELCOME10 | 68 | $2,380 | $35 | -8% |
| FLASH25 | 29 | $445 | $15 | -60% |
| No discount(baseline) | 247 | $9,435 | $38 | — |
Every code, ranked by profit per order
Each row shows times used, total profit, and profit per order. Compare any code to the baseline row: if it's lower, the code erodes margin.
Codes above baseline are acquisition engines. Codes below are redesign candidates — test higher minimums, smaller percentages, or retirement.
Your control group: orders at full price
The baseline row isolates orders without any discount. It's your anchor for comparison — profit per order when customers pay full price.
A code with $35 profit per order against a $38 baseline costs $3 per order. Multiply by volume and you see the true price of discounting.
Margin impact: what each code costs
Margin impact is the profit per order difference between code and baseline. FLASH25 at −$23 per code across 29 uses cost $667 in margin. Redesign candidates.
PREPAID at +$18 impact attracts higher-AOV customers. Profitable codes deserve more promotion.
High AOV ≠ high profit
PREPAID at $210 AOV is 2.3× baseline. FLASH25 at $153 AOV is still up — but a 25% discount crushes margin. AOV alone is a false signal.
Rank by profit per order, not revenue. Codes above baseline work. Codes below baseline need redesign.
All Shopify discount types covered
Code-based, automatic, script/function, free shipping, partial shipping, draft order discounts. All six types are tracked and allocated per line item so product profitability stays accurate.
Code-based
Manual entry at checkout (WELCOME10)
Automatic
Triggered by cart amount or product type
Script / Function
Programmatically applied rules
Free Shipping
Discount applied to shipping only
Partial Shipping
Discount applied to shipping + line items
Draft / Manual
Admin-applied discounts on orders
Weekly discount review rhythm
Sort by profit per order
Which codes beat baseline? Which fall short?
Check margin cost
The code costing most is your redesign candidate. Test higher minimums or smaller %.
Compare AOV to profit
High AOV + low profit = customers gaming the code. Add minimum order value rules.
Plan next month
Retire codes below baseline. Expand codes above. A/B test discount %: 10% vs 15%.
Connect your store; discount data backfills automatically, and every new order updates the rankings in real-time.