Stop sending screenshots. NetNet exports real P&L reports — multi-sheet Excel, CSV, or PDF — that agencies and accountants can actually use to optimize your business.
For DTC brands whose agency optimises to revenue, because true profit was never shared with them.
Most agencies optimize what they can see. If the only number their client sends them is revenue, they'll optimize revenue — which means pushing every campaign that lifts top-line, including the ones that lift it by selling your lowest-margin product, at a discount, to a customer who refunds. The fix isn't an agency change. It's giving them the same number you care about: profit, by channel, by week.
Two-sheet workbook — summary P&L on the first sheet, order-level detail on the second. Your agency sees the whole waterfall without touching your dashboard.
Stream the same numbers as CSV. Easy to drop into Looker, Tableau, or a spreadsheet your accountant already lives in.
Landscape A4 P&L summary for any date range. Useful when your agency or accountant wants something printable.
No COGS, no fees, no costs. Your agency is flying blind.
POAS by channel, margin breakdown, every cost tracked.
NetNet AI Report — Week of May 26
Net profit up 15% week-over-week. Revenue up 8%, COGS stayed flat (great inventory management).
POAS on Meta held at 1.9x despite 20% increase in ad spend. That's profitable scaling.
⚠️ Canada shipping costs eating margin — currently $12.50 avg, but you're only charging $8 flat. Recommend $5 increase on Canada shipping rule.
Repeat purchase rate: 22% (up from 19% last week). Keep the recent discount code — it's attracting good customers.
This summary can be forwarded directly to your agency. No dashboard access needed.
Meta and Google — each channel's actual profitability, not blended. Your agency can optimize spend for profit, not just revenue.
Gross profit after ad spend. Your agency can see which campaigns are actually contributing to the bottom line and scale accordingly.
NetNet's AI generates context and flagged risks every week. Your agency stays informed without needing dashboard access or asking you questions.
Export anytime from the Reports page. Send a current snapshot to your agency whenever you need it.
Receive daily email reports automatically. Agency gets yesterday's metrics every morning — they stay updated without asking.
Select any date range and generate an export. January performance? Last quarter? NetNet delivers the data instantly.
An agency optimising to ROAS is doing exactly what it was hired to do. The problem is that ROAS is the only number it can see: the ad platform reports spend and attributed revenue, and nothing in that pipeline knows what your goods cost, what the parcel cost, or what the processor took.
So the agency reports a good month, and the bank balance disagrees. Neither party is being dishonest — they are looking at different numbers, and only one of those numbers is the business.
Sharing profit data closes the gap without changing who does what. The agency keeps running the account; it simply optimises against a target that reflects what an order is worth after fulfilment rather than before it.
Give them contribution margin per order and the acquisition ceiling that follows from it. That single figure converts every campaign decision from a revenue question into a profit one, and it does not require exposing supplier pricing or anything else commercially sensitive.
Give them margin by product, too. It is the input that lets an agency point spend at the products worth selling instead of the ones that happen to convert well, and it is usually the change that moves profit fastest.
Ask for reporting against profit after marketing rather than ROAS. It is the layer where advertising is judged against what the orders actually earned, and unlike ROAS it reconciles to money that exists.