Live on Shopify App Store

Know your true net profit
on every order

Your P&L updates with every order — no exports, no formulas, no month-end crunch. Every cost, accurate to the cent.

Free up to $5K/mo revenue · No credit card needed
Shopify Partner
· Billed through Shopify · Cancel anytime · ★★★★★ 5.0 on App Store
NetNet profit dashboard — KPI cards, trend chart, and revenue & profit analysis

Everything you need to run your P&L

Every baseline feature Shopify merchants expect — built in, no compromises.

Multi-currency (150+ currencies)
Ad spend sync (Meta + Google)
Shipping cost sync (ShipStation + Shippo + rules)
COGS per variant, bundle & tier
Excel, CSV & PDF exports
Scheduled email reports
Gateway & transaction fee tracking
Real-time P&L updates
Per-order profit drill-down
Multi-country & tax compliance
Trusted by merchants

Shopify brands running on NetNet

★★★★★
"I was spending 8 hours a month on spreadsheets. NetNet matches my manual calc within cents — automatically, every day."
Rohan M.
D2C brand, $1.2M/yr revenue
★★★★★
"POAS showed me two campaigns that looked great on ROAS but were bleeding money after COGS. Cut them the same day."
Priya S.
Fashion brand, $600K/yr revenue
★★★★★
"The AI weekly report goes straight to my investors. They actually understand the P&L now — I forward it as-is."
Amit K.
Subscription brand, $2M/yr revenue
The Problem

Spreadsheets weren't built to track profit

Manual, fragile, and always out of date. You spend more time maintaining it than actually using the numbers.

8+ hours every month, wasted

Export orders. Copy ad spend from Meta. Paste Google numbers. Cross-reference shipping. Fix the broken VLOOKUP. Every single month.

Always looking at last month's numbers

By the time your spreadsheet is updated, the data is weeks old. You're making today's decisions based on stale numbers.

NetNet pulls every cost automatically — no exports, no formulas, no month-end crunch. Your P&L updates with every order.

How It Works

The 4-layer profit waterfall

Every order passes through four profit layers. Each one answers a different question about your business.

CM1

Gross Profit

Know if your pricing actually works

Revenue minus COGS and refunds — before you spend a rupee on shipping or ads.

CM2

Contribution Margin

See if each order is worth fulfilling

Minus shipping, payment fees, and transaction fees. Some orders look profitable until you ship them.

CM3

Marketing Profit

Find out if your ads are actually profitable

Minus ad spend across Meta, Google, and other channels. We surface POAS alongside ROAS so you see profit, not just revenue.

CM4

Net Profit

What you actually keep

Minus custom overheads — rent, salaries, software, everything. The number that matters.

NetNet P&L statement with 4-layer margin waterfall — CM1 Gross Profit, CM2 Contribution Margin, CM3 Marketing Profit, CM4 Net Profit
Only on NetNet

What sets this apart

POAS, Not Just ROAS

Know if your ads are profitable after COGS — not just revenue. Cut campaigns that look great but lose money.

AI Weekly Reports

Every Monday: what changed, why, and one action to take. Forward it to your cofounder or CA — it's designed to be shared.

100% Shopify Native

Built with Shopify's Polaris design system. Lives inside your admin — zero learning curve, no separate login.

Set It Once

Every cost, on every order, automatically

Configure your costs once. NetNet applies them to every order — past, present, and future. No formulas, no copy-paste, no month-end reconciliation.

1
Product COGS

Know your true margin on every variant, bundle, and quantity tier

2
Shipping

Stop losing money on heavy orders — weight-tier and zone-based rates

3
Gateway Fees

Capture the full fee — percentage, flat, and tax-on-fee combined

4
Per-Order Fees

Packaging, COD charges, fulfillment — every cost that hits per order

5
Per-Item Fees

Per-unit costs that multiply with quantity — no more manual math

6
Chargeback Fees

Track dispute costs automatically — know what chargebacks really cost you

7
Custom Overhead

Rent, salaries, software — see true net profit, not just gross margin

See how the cost engine works
Order #12389 — Cost Breakdown $247 revenue
Product COGS qty-tier: 50+ @ $22.40/unit
−$112.00
Shipping weight-tier: 1.2kg US Domestic
−$18.00
Gateway Fee stripe 2.9% + $0.30
−$7.47
Per-Order Fee packaging flat fee
−$2.50
Per-Item Fee $1.50/unit × 5 units
−$7.50
Tax Deducted excluded from CM2
−$14.07
Contribution Margin $85.46
34.6% margin · all costs auto-calculated
Pricing

Free forever up to $5K/mo revenue. Scale when you need to.

Free

$0
/mo
$5K revenue/mo · 7-day history

Growth

$49
/mo
$25K revenue/mo · 30-day history
Most Popular

Pro

$99
/mo
$100K revenue/mo · 90-day history

Scale

$199
/mo
$250K revenue/mo · 90-day history

Up and running in 3 steps

1

Install

From the Shopify App Store in 30 seconds. Free plan works up to $5K/mo — no credit card needed.

2

Connect

Set your COGS, connect Meta and Google Ads with OAuth. One-time setup, about 10 minutes.

3

Track profit

Your live P&L appears inside Shopify. Every order, every cost — accurate to the cent, updated in real time.

Frequently asked questions

Calculated per order, matching a manual spreadsheet within $0.01. Every cost — COGS, shipping, payment fees, taxes, refunds, and custom overheads — is accounted for automatically.

ROAS is Revenue / Ad Spend. POAS is Gross Profit / Ad Spend. A 4x ROAS on a 40% margin product is really a 1.6x POAS. NetNet shows both so you know which ads are actually profitable.

Connect Meta and Google Ads via OAuth. NetNet pulls spend daily and prorates it across orders. No manual entry, no CSV uploads.

NetNet flags products with missing COGS so you know your numbers are understated. Configure costs at any time and numbers update retroactively.

Yes. Multi-currency with automatic daily exchange rates, per-country shipping rules, per-jurisdiction tax breakdowns. Works wherever Shopify works.

Growth: CSV and multi-sheet Excel. Pro: adds formatted PDF exports. All exports include summary and detail tabs.

NetNet's 4-layer waterfall gives you Contribution Margin and Marketing Profit — not just gross profit. We also show POAS alongside ROAS, offer custom gateway rate configuration, and include AI-generated weekly P&L narratives.

Stop guessing.
Start knowing.

Free plan. No credit card. Install in 60 seconds.

Install Free on Shopify