Most Shopify merchants start their day by checking revenue. But revenue doesn't tell you if you're making money. The NetNet dashboard shows you what actually matters — your true profit after every cost — updated automatically with every order.
Available on all plansThe first thing you see when you open NetNet is four KPI cards: Revenue, Gross Profit, Net Profit, and Orders. Each card shows the current value for your selected period, the percentage change compared to the previous period, and a 7-day sparkline so you can see the trend at a glance.
You can tell in under 10 seconds whether your business is trending up or down — without opening a spreadsheet, without exporting anything, without waiting for your accountant. Revenue up 12% but net profit only up 3%? Costs are growing faster than sales. That kind of insight takes most merchants a full day to calculate manually. Here, it's the first thing you see.
The main chart on the dashboard shows Revenue and Net Profit as two area lines over the selected period. The gap between the two lines is your total cost. If that gap is growing, your costs are outpacing your revenue growth. If it's shrinking, you're becoming more efficient.
The previous period is overlaid as dashed lines so you can instantly compare this week to last week, or this month to last month. No manual calculation needed — the comparison is visual and immediate.
The dashboard includes a cost breakdown that ranks every cost category from largest to smallest — COGS, shipping, gateway fees, ad spend, taxes, and custom overhead. Most merchants are surprised by what they find. Shipping is almost always higher than they estimated. Gateway fees on international cards are routinely 30-40% more than the flat rate they assumed.
One merchant discovered their shipping costs were 3x what they had in their spreadsheet — because they were using a flat $5 estimate instead of actual weight-based rates. That single insight saved them $2,400 per month by renegotiating carrier rates and adjusting their free shipping threshold.
We didn't add charts for the sake of having charts. Each one exists because merchants kept asking the same questions. Every visualization on the dashboard maps directly to a question you'd otherwise need a spreadsheet to answer.
Dual-line area chart overlaying current and previous periods. Spot whether you're growing profitably or just growing revenue while margins compress.
Horizontal bars ranking every cost category from largest to smallest. Find the costs that are quietly eating your margin.
Stacked bars showing COGS, other costs, and net profit per day. Some days look great on revenue but terrible on profit.
Gross margin and net margin percentage over time. The chart that tells you if your business is getting healthier or slowly being squeezed.
Donut chart splitting revenue into Net Profit, COGS, and Other Costs. The center number is your net margin percentage.
Bar chart of total revenue by day of week. Time your promotions, ad spend, and inventory restocking around your strongest days.
Running totals that build through the period. See if sales are accelerating or decelerating as the month progresses.
The dashboard includes three snapshot panels. The Today panel shows revenue, profit, and order count for the current day — updated in real time as orders come in. The Month-to-Date panel shows where you stand against the calendar, with a progress bar and projected end-of-month revenue and profit based on your current daily run rate.
The Efficiency panel surfaces the metrics most merchants never track but should: profit per order, COGS as a percentage of revenue, shipping cost percentage, gateway fee percentage, refund rate, and total discounts given. These numbers tell you whether your unit economics are healthy. A high refund rate might mean a product quality issue. A rising shipping percentage might mean you need to renegotiate carrier rates. A growing discount total might mean you're over-relying on promotions for acquisition.
At the bottom of the dashboard, you'll find your top 5 and bottom 5 products ranked by gross profit. These aren't ranked by revenue — they're ranked by actual profit contribution. A product that sells $20,000 in revenue but has 80% COGS is less valuable than one that sells $8,000 at 40% COGS. This ranking makes that obvious.
The bottom 5 list is where most merchants find surprises. Products they assumed were profitable turn out to have thin or negative margins once shipping, fees, and COGS are properly accounted for. One merchant discovered their most popular product — the one they were running paid ads for — was actually losing money on every sale after gateway fees and shipping.
You shouldn't have to stare at charts every day to catch problems. The dashboard includes banner alerts that surface automatically when something needs your attention — missing COGS, stale ad data, margin drops below your threshold. They're specific, actionable, and dismissable. The goal is to make sure you never have a week where profit was silently eroding because of something you forgot to configure.
23 products have no cost data — profit calculations are understated for orders containing these items.
Net margin has been below your 5% threshold for 7 days. Review cost trends or adjust pricing.
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