Hidden fees, misconfigured shipping, underpriced products — most stores have 3-5 revenue leaks they don't know about. NetNet surfaces them automatically.
You're entering 2.9% + $0.30, but your actual rate is 3.2% + $0.30 + tax. NetNet calculates your real fees automatically.
Products without COGS configured show with inflated profit. NetNet flags these with amber warnings so you find and fix them.
Charging $10 flat globally when you could charge $8 US / $12 EU / $10 UK. Detailed shipping breakdowns reveal the opportunity.
A code that looks profitable at 15% off might be killing margin on your lowest-COGS products. NetNet calculates margin per discount.
Different payment methods charge different fees. You may not be accounting for the actual fees hitting your account. NetNet captures them all.
If your actual rate is 3.2% but you're tracking at 2.9%, that's $3 per $1,000 in revenue — $3,600/year on a $100K store.
Forget to add cost on 3 products out of 20. Those 15% of orders show 45% margin instead of 25%. That's $2,200/year of invisible profit drain on $100K revenue.
Charging $8 flat when you could optimize per-country: US orders profit $8, EU orders lose $2 per order. With 30% EU traffic, that's $1,600/year lost on $100K revenue.
A 20% off code intended for high-margin products ends up 40% used on low-COGS items. Margin drops from 35% to 18% on discounted orders. That's $850/year on $100K revenue.
If your actual gateway rate is 3.2% but you're tracking at 2.9%, that's $3 per $1,000 in revenue. Over $100K revenue, that's $3,000/year of invisible profit drain.
Amber warnings on products page for any SKU without cost configured. Find and fix them in seconds, not months.
Upload your Stripe or PayPal statement. NetNet compares configured vs. actual fees and flags discrepancies immediately.
Per-coupon code profit vs. no-discount orders. See which codes are eroding margin and by how much.
Per-country margin analysis. If Australia orders are -5% margin and US is +28%, that's a flag to investigate shipping rules.
Update your configured rate in Cost Settings → Instant recalculation across all orders, retroactive to day 1.
Click the amber warning on Products → Add cost → NetNet retroactively updates margin for all past orders with that SKU.
Go to Shipping Rules → Add per-country overrides → Orders automatically recalculate with new rules.
View discount margin in Reports → Retire the code or adjust threshold → Exclude from future analysis.