Hidden fees, misconfigured shipping, underpriced products. The numbers in your dashboard quietly overstate profit until you fix them. NetNet surfaces the leaks automatically.
For DTC brands whose reported margin and bank balance have stopped agreeing with each other.
Most revenue leaks are not dramatic. They're a 0.3-point gateway misconfiguration, three SKUs missing cost, one shipping rule that hasn't kept up with carrier prices. Each looks too small to bother with on its own. Stacked, they're the gap between the margin you think you make and the one your bank actually sees.
You're entering 2.9% + $0.30, but your actual rate is 3.2% + $0.30 + tax. NetNet calculates your real fees automatically.
Products without COGS configured show with inflated profit. NetNet flags these with amber warnings so you find and fix them.
Charging $10 flat globally when you could charge $8 US / $12 EU / $10 UK. Detailed shipping breakdowns reveal the opportunity.
A code that looks profitable at 15% off might be killing margin on your lowest-COGS products. NetNet calculates margin per discount.
Different payment methods charge different fees. You may not be accounting for the actual fees hitting your account. NetNet captures them all.
Your real rate might be 3.2% + $0.35 with an international surcharge, not the 2.9% + $0.30 default. Until you enter the real formula, every order shows more profit than you actually made.
Forget to add cost on three products out of twenty and those orders look like 45% margin instead of 25%. The dashboard quietly inflates until you fix the gaps.
Charging $8 flat means US orders profit and EU orders lose money on every box. A per-country override turns the loss-makers into either profitable orders or a clear price decision.
A 20% code aimed at high-margin items gets used most on your lowest-COGS SKUs. Average margin on those discounted orders quietly drops well below the headline rate.
If refunds aren't reconciled per order, revenue still looks complete but profit is overstated. Webhook-based recon catches them automatically.
Amber warnings on products page for any SKU without cost configured. Find and fix them in seconds, not months.
Upload your Stripe or PayPal statement. NetNet compares configured vs. actual fees and flags discrepancies immediately.
Per-coupon code profit vs. no-discount orders. See which codes are eroding margin and by how much.
Per-country margin analysis. If Australia orders are -5% margin and US is +28%, that's a flag to investigate shipping rules.
Update your configured rate in Cost Settings → Instant recalculation across all orders, retroactive to day 1.
Click the amber warning on Products → Add cost → NetNet retroactively updates margin for all past orders with that SKU.
Go to Shipping Rules → Add per-country overrides → Orders automatically recalculate with new rules.
View discount margin in Reports → Retire the code or adjust threshold → Exclude from future analysis.
The word suggests something dramatic. In practice a leak is almost always a rule that was correct when it was set and stopped being correct as the business changed — and that nothing in the reporting was watching.
A free-shipping threshold set when the average basket was larger. A discount code created for one campaign that never expired. A supplier price rise absorbed into a cost figure nobody updated. A product whose weight increased after a packaging change.
None of these announce themselves. Revenue keeps rising, order volume keeps rising, and the margin erodes by a point or two a quarter in a way that no single month makes obvious.
The gap between shipping charged and shipping paid. The most common leak and usually the largest. If the threshold that qualifies for free delivery sits below the cost of delivering, every order that just clears it is subsidised.
Discount codes measured against the no-discount baseline. A code that lifts volume and drops profit per order below what undiscounted orders earn is costing money to be busy.
Products in the bottom margin quartile after fulfilment. Gross margin ranks a catalogue wrongly because it cannot see what delivery cost; the ranking changes once each product carries its own.
Refunds and returns by product. A twenty percent return rate carries the full outbound and inbound cost against zero revenue, and it concentrates on particular items rather than spreading evenly.