Both are Shopify-native profit trackers. Here's how they differ across features, pricing, and approach.
| Feature | NetNet | TrueProfit |
|---|---|---|
| Profit model | 3-layer (Gross, CM, Net) | 2-layer (Gross, Net) |
| Contribution Margin | ✓ | — |
| POAS metric | ✓ | — |
| Ad platforms | 2 (Meta, Google) | 6 (+ Snapchat, Bing, Amazon) |
| Per-order profit drill-down | ✓ | ✓ |
| Custom gateway rates | ✓ | — |
| AI weekly reports | ✓ (Pro) | — |
| Margin alerts | ✓ (3 types) | — |
| Multi-sheet Excel export | ✓ | — |
| PDF export | ✓ (Pro) | — |
| Email reports | Daily (Growth+) | Daily / weekly / monthly |
| Shipping cost tracking | Manual rules | Auto from fulfillment |
| Mobile app | — | ✓ |
| Multi-store | — | ✓ |
| Free trial | 14-day free trial | 14-day trial |
| Shopify-native UI | ✓ | ✓ |
| Tier | NetNet | TrueProfit |
|---|---|---|
| Trial | 14 days free | — |
| Starter | — | ~$25/mo |
| Mid-tier | $49/mo ($25K revenue) | ~$60/mo |
| Top tier | $99/mo ($100K revenue, AI) | ~$100+/mo |
| Unlimited | $199/mo ($250K revenue) | Custom |
NetNet uses a three-layer waterfall (Gross Profit, Contribution Margin, Net Profit). TrueProfit uses two layers (Gross, Net). The extra layer isolates fulfillment efficiency from pricing.
TrueProfit supports 6 ad platforms including Snapchat, Bing, and Amazon Ads. NetNet currently supports Meta and Google.
NetNet includes AI weekly reports and configurable margin alerts on Pro ($99/mo). TrueProfit focuses on real-time tracking without AI analysis.
TrueProfit auto-pulls shipping costs from fulfillment services. NetNet uses configurable rules — more flexible but requires manual setup.
NetNet includes a 14-day free trial (full access), then plans from $49/mo/mo. TrueProfit offers a 14-day trial, then paid plans from ~$25/mo.