Contribution margin is the money left after fulfilling each order — before overhead and ad spend. Here's why it matters for Shopify merchants.
Revenue minus COGS is not your profit. Here's the complete formula — including shipping, fees, taxes, and ad spend — with a worked example.
ROAS measures revenue per ad dollar. POAS measures profit per ad dollar. One of them is lying to you about which campaigns are working. Here's how to tell.
Most Shopify merchants miss at least two of these five costs. Payment gateway fees, COD charges, currency spreads, and more.
We built NetNet because every profit app on Shopify was missing Contribution Margin. Here's the story behind the only 3-layer profit dashboard.