July 2026 Profit accuracy & cost configuration
- added Add tax rates to overhead and fee costs — NetNet splits out tax collected vs. tax paid on your P&L.
- added Your Shopify subscription plan cost is now captured automatically and included in net profit.
- added Checkout and external payment-gateway fees are now detected and folded into true profit.
- added Ad spend page adds campaign-level profit and POAS, so you see which campaigns actually make money — not just ROAS.
- improved Cost changes now apply across your whole profit history, not just future orders.
- improved Orders are bucketed by your store's own timezone, so daily numbers land on the right calendar day.
- improved Profit report exports let you pick which columns to include, and remember it for scheduled emails.
- added Annual billing and a preview mode so you can explore NetNet before subscribing.
June 2026 Redesigned analytics & deeper customer insight
- added New Discounts page shows whether each discount code is actually profitable, with per-code ROI and net-profit impact.
- improved Rebuilt Customers page around repeat rate, with segments (Champions, At-Risk, Hibernating) and acquisition-cost analysis.
- improved Products page now leads with gross profit and flags best earners and thinnest-margin SKUs.
- improved P&L page shows the full profit ladder — Gross Profit → Contribution Margin → Net Profit — across periods side by side.
- improved Redesigned Operations & Logistics page with clearer shipping-cost and refund breakdowns.
- added Set both a low-margin and high-margin threshold to highlight risky and healthy products.
- fixed Google Ads conversions were silently not importing — now fixed.
May 2026 Dashboard rebuild & scheduled reports
- improved Completely redesigned dashboard with clearer KPI cards and new interactive charts.
- added “Today” snapshot card — revenue, orders, net profit and AOV with a day-over-day comparison.
- added Schedule any report (P&L, Orders, Products, Customers) to arrive in your inbox on a recurring basis.
- improved Orders page is now fully searchable, filterable and sortable.
April 2026 Contribution margin & flexible costs
- improved Profit now breaks down into a full ladder: Gross Profit → Contribution Margin → Net Profit.
- added Shipping costs support flat rates and per-country rules.
- added Custom costs can be recurring (spread across days) or one-time.
March 2026 Launch
- added Core profit calculator — Revenue − COGS − Shipping − Fees − Refunds — for every order.
- added Dashboard with KPI cards, trend charts and a full cost breakdown.
- added Product profitability by product and variant.
- added Customers page with repeat rate, segments and lifetime value.
- added Geography page with country and region profit drill-down.
- added Meta and Google ad-spend sync with daily updates and ROAS.
- added AI weekly reports and daily P&L emails on the Pro plan.
- added A full year of order history backfilled when you install.
- added Shopify billing with Free, Growth ($49/mo) and Pro ($99/mo) plans.