Every other Shopify profit app shows you two numbers: Gross Profit and Net Profit. NetNet adds the layer in between — Contribution Margin — that tells you whether each order actually contributes to covering your overhead.
When you only see Gross Profit and Net Profit, you know your pricing is fine (gross margin is healthy) and your bottom line is thin (net margin is low). But you can't tell where the money goes between those two numbers.
Is it shipping costs? Payment processing fees? Ad spend? Tax? Without Contribution Margin as a separate layer, you're guessing which cost category to optimize. With NetNet, you see exactly where the profit leaks out.
“Is my pricing right?”
If this is low, no amount of cost optimization will help. Fix pricing or sourcing.
“Is each order contributing?”
Negative CM means you lose money on every order before overhead. Fix fulfillment costs.
“Am I making money?”
The bottom line. What you actually keep after every cost is deducted.
| App | Gross | CM | Net |
|---|---|---|---|
| NetNet | ✓ | ✓ | ✓ |
| TrueProfit | ✓ | — | ✓ |
| BeProfit | ✓ | — | ✓ |
| Triple Whale | ✓ | — | ✓ |
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