NetNet vs Daasity
End-to-end data platform unifying digital, retail and wholesale
Daasity unifies digital, retail and wholesale data into one warehouse-grade reporting layer, priced at $1,899 a month. NetNet calculates profit for a single Shopify store from $15. These are not competing products — the choice is really whether your reporting problem is breadth of sources or depth of cost modelling.
Written by Atul Tirkey · Co-founder, NetNet
Updated September 6, 2026 · 3 min read
The useful function of this page is establishing whether you are the customer for either product, because they sit at opposite ends of a scale and are not really alternatives.
What Daasity is
An end-to-end data solution for consumer brands. It consolidates sales and profit data across channels, supports Shopify B2B for wholesale, unifies digital and retail reporting, and provides segmentation, lifetime value, attribution and cohort analysis on top.
The right comparison for it is not another Shopify app. It is a data warehouse project or an analyst hire — both of which cost considerably more than $1,899 a month.
What NetNet is
A Shopify profit analytics app for one store. Costs attached to orders, four profit layers, from $15 a month.
No warehouse, no custom report builder, no path to wholesale, retail or ERP data. Those are boundaries rather than gaps: the product is scoped to one question and priced accordingly.
The line is channels, not revenue
The instinct is to assume the threshold is store size. It is closer to how many places your data lives.
A single Shopify store asking about profit by product, channel and order has a fixed set of questions. Fixed reports answer them, and a report builder mostly offers new ways to build the same report.
A brand selling direct, through wholesale, in retail, and on a marketplace has an open-ended set, and every question answered by hand costs someone a day. That is what a platform is for, and no amount of depth on one store substitutes for it.
The second consideration is proportion. At $1,899 a month, a brand doing $150,000 in monthly revenue is spending well over one percent of top line on reporting. At $1.5 million a month the same figure is trivial against what it saves.
What each does that the other does not
Daasity, that NetNet cannot: unify sources beyond Shopify, report on wholesale and retail, build custom dashboards, and support analyst-style exploration across a whole data estate.
NetNet, that Daasity does not focus on: model gateway fees including tax on the fee with a test tool, apply per-weight and per-region shipping rules, attribute refund costs back to originating orders, override costs on individual orders, and report contribution margin and marketing profit as explicit layers.
Both lists are real, and a brand needing the first will not be well served by an app costing a fortieth as much.
What implementation actually involves
One practical difference worth setting expectations on, because it affects how quickly either tool produces anything.
A platform consolidating several sources needs those sources connected, mapped and reconciled before the first report means anything. Field definitions have to agree across systems — what counts as an order in wholesale versus direct, how returns are represented in retail — and that mapping is work someone at your company has to do, not just the vendor.
A single-store profit app needs cost configuration: cost of goods per variant, shipping rules, gateway rates, custom cost heads. That is also work, and it is smaller and more self-contained, because there is only one system’s definitions to agree with.
Neither is instant. The difference is that one is measured in weeks with a vendor’s implementation team and the other in an afternoon with a spreadsheet of supplier costs. If you need an answer this month, that gap matters as much as the price.
The upgrade path
Outgrowing a single-store tool is a normal outcome, not a failure of the tool.
Adding wholesale, opening a retail channel, or reaching the point where someone is employed to build reports changes the shape of the problem. Fixed reports on one store stop being sufficient, and cost-model depth does not compensate for being unable to ask a new question.
What transfers is the work rather than the software: the cost model you established, effective dates on supplier prices, shipping rules by weight and region, a gateway configuration verified against a real payout. Any platform will need those as inputs, and arriving with them means you already know what the answers should look like.
What Daasity does better
It is a genuine data platform rather than an app. Daasity consolidates digital and retail data, supports Shopify B2B for wholesale, and builds custom dashboards across channels with segmentation, lifetime value, attribution and cohort reporting. For a brand whose data lives in six systems, that consolidation is the requirement and no single-store app substitutes for it.
What NetNet does better
Depth on the one channel most brands earn from, and speed to a usable answer. Gateway fees modelled as rate, flat component and the tax charged on the fee, with a test tool. Per-weight and per-region shipping rules against carrier invoices. Refunds attributed back to originating orders, per-order overrides, and contribution margin as an explicit layer. Configured in an afternoon rather than a multi-source implementation, at a fortieth of the monthly cost.
Capability comparison
| Capability | NetNet | Daasity |
|---|---|---|
| Scope | Profit for one Shopify store | Unified reporting across digital, retail and wholesale |
| Wholesale and B2B | Not supported | Shopify B2B integration |
| Retail and in-person channels | Not supported | Unified digital and retail visualisation |
| Custom dashboards | Fixed reports plus CSV and Excel export | Custom dashboards across channels |
| Profit layers | Gross profit, contribution margin, marketing profit, net profit | Sales and profit consolidated across channels |
| Gateway fee modelling | Rate, flat fee and tax on fee, with a test tool | Not a stated focus |
| Per-weight shipping rules | Yes, plus carrier integrations | Not a stated focus |
| Refund cost attribution | Attributed back to the original order | Not a stated focus |
| Cohorts and lifetime value | New versus returning, repeat rate | Segmentation, LTV and cohort analysis |
| Setup effort | Cost configuration, then automatic | Platform implementation across sources |
| Entry price | $15/month | $1,899/month |
Pricing
| Tier | NetNet | Daasity |
|---|---|---|
| Entry | $15/month, up to $5K monthly revenue ($49 at $25K) | $1,899/month, single tier |
| Mid | $99/month, up to $100K monthly revenue | Usage charges on rolling revenue average |
| Upper | $199/month, up to $250K monthly revenue | Usage charges on rolling revenue average |
| Trial | 14 days, full access | 14 days |
Daasity lists a single $1,899 monthly tier with usage charges based on an annualised rolling three-month revenue average. A near forty-fold gap over NetNet's entry price is a scope difference rather than a value judgement — one consolidates a whole data estate, the other calculates profit on one store.
Which one fits
Choose Daasity if
- You sell through several channels including retail or wholesale as well as Shopify
- Your data lives in systems a commerce app cannot reach, such as an ERP
- You need custom dashboards defined by your own team rather than fixed reports
- The alternative you are pricing against is a data warehouse project or an analyst hire
Choose NetNet if
- You run one Shopify store and the question is profit rather than consolidation
- A four-figure monthly subscription is a material share of what the store earns
- Your margin is disappearing into shipping, gateway fees and refunds
- You want the tool useful within a week rather than after an implementation
Frequently asked questions
Why is Daasity so much more expensive than a profit app?
Because it is a different category. Consolidating digital, retail and wholesale data into one reporting layer carries implementation and infrastructure costs that a single-store app does not, and it is priced for brands where it replaces analyst time or a warehouse build.
Does Daasity do per-order profit?
It consolidates sales and profit data across channels. Cost modelling detail — gateway fee tax, per-weight shipping rules, refunds attributed back to originating orders — is not where its depth sits, because its depth is in unifying sources.
At what point does Daasity make sense?
Roughly when you have channels a commerce app cannot see, such as wholesale or retail, or when reporting questions change often enough that fixed reports stop being sufficient. Below that, a single store rarely generates enough distinct questions to justify it.
Can NetNet report on wholesale or retail?
No. It is Shopify-only and single-store. A brand with meaningful wholesale or in-person revenue would be working from a partial picture, and that is a genuine reason to choose a platform instead.