Shopify gives you revenue and order count. NetNet gives you true profit, contribution margin, product margins, ad spend POAS, discount analytics, AI reports, and more.
Shopify Analytics gives you the numbers that make the storefront work — orders, sessions, conversion. Those are the inputs to your business. NetNet exists for the outputs — what stays after you've paid for the product, the box, the card swipe, the ad, the refund, and the app subscriptions. They're not competing tools. They're the two halves of running a store.
| Metric | Shopify Shows | NetNet Shows |
|---|---|---|
| Revenue | ✓ | ✓ |
| COGS | ✗ | ✓ |
| Gross profit | ✗ | ✓ |
| Shipping costs | ✗ | ✓ |
| Gateway fees | ✗ | ✓ |
| Contribution margin | ✗ | ✓ |
| Net profit | ✗ | ✓ |
| POAS (ad profitability) | ✗ | ✓ |
| AI reports | ✗ | ✓ |
| Export P&L | ✗ | ✓ |
KPI cards, trends, cost breakdowns.
→ 3-Layer P&L ReportWaterfall: Gross → CM → Net profit.
→ Per-Order ProfitClick any order, see profit math.
→ Product MarginsRanked by contribution margin.
→ Discount AnalyticsWhich codes hurt margins most?
→ Marketing POASProfit per ad dollar, not revenue.
→ Customer AnalyticsLifetime profit per customer.
→ Geography ProfitsProfit by country and region.
→ Cost Management14+ categories, auto-calculated.
→ AI Weekly ReportsAI-generated insights emailed.
→ Margin AlertsNotified of margin dips.
→ Gateway Fee TrackingExact fees, not defaults.
→NetNet is embedded in your Shopify admin using App Bridge and Polaris components. No context switching. No separate dashboard. No extra login.
Installed from the Shopify App Store. Appears in your admin navigation. Looks like part of Shopify.
Uses your Shopify login. Your data stays in Shopify. Single sign-on, no password management.
Respects Shopify's role-based access control. Staff can view only what they're permitted to see.
Remove the app from Shopify and all your data is cleaned up. No lingering accounts or subscriptions.